Already parted ways! Curry is frustrated with UA s lack of investment in him, such as failure to recruit Clark

According to US media SBJ, Curry and his advisory team believed that UA (Under Armor) did not invest enough support in Curry's personal brand, which led to the two parties jointly deciding to end the cooperation.

"Bloomberg" quoted sources as saying that in addition to the sales of relevant departments "not meeting the expectations of the company or Curry," Curry's "most dissatisfied point" was that the company tried to recruit WNBA fanatical star Caitlin Clark to join Curry's brand last year, but UA's offer was much lower than Nike. According to reports, after UA founder and CEO Plank returned to the company, Curry expressed "the hope that Plank can increase investment in its product line."

"GQ" experts believe that the cooperation between UA and Curry was not successful. Curry should have a better influence in the sneaker industry, but UA's Curry series is not good enough. Although the performance technology of Curry's signature shoe series has been stable, the appearance and color scheme are mediocre at best, some can even be said to be ugly, and barely reflect Curry's appeal on the court and the shock of his game. It can be said that the gap between Curry's influence and the influence of his UA signature shoes is the largest among all players.

According to reports, brands including Nike, Adidas and Puma have all sent invitations to Curry, but sources pointed out that Curry has not yet "discussed potential new contracts with any sports shoe companies."

It is understood that industry experts believe that the possibility of cooperation between Curry and Nike is smaller than imagined. Adidas or New Balance are more likely. Anta and Li Ning may provide Curry with the most direct high-paying contract. Puma, which is about to be sold, may also use Curry's brand to revive. Beyond that, Curry could potentially emulate what tennis star Federer did with L'Oréal, partnering with a brand that may not have a basketball or sports division at all.

It is understood that although some people in the industry believe that Curry starting his own business is the most unlikely scenario. But others have pointed out that Curry's economic level can theoretically support all or most of his entire brand's business. If Curry decides to start his own business independently with his personal brand, he will join Celtics Jaylen Brown and Magic Isaac as an NBA player who independently designs, produces and promotes signature shoes.

Related news: Big news💥! Shams: Curry and Under Armor part ways, ending long-term partnership!

source:7m cn vn com